2015-01-17 Peter Sukonek

The 10-Minute Brand Manager

Objective: Get quick, daily focus on the core habits of top brands with this quick checklist—in under ten minutes.

 

“My success, part of it certainly, is that I have focused in on a few things.” — Bill Gates

It’s hard to argue with Bill Gates, and like Gates himself, successful brands focus on one thing: solving problems for optimal clients.

The 10-Minute Brand Manager is designed to help directors of marketing, entrepreneurs, and small companies daily make sure that they are focused on solving problems for their best clients and customers on a daily basis, although you can use it weekly, or even periodically.

Use The 10-Minute Brand Manager to check your focus, tweak your fundamentals, and hone in on exactly what makes your optimal clients really love you: solving their rational problems in emotionally endearing ways.

Good luck and happy managing!

Peter

 

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Brand Focus — Optimal Client Burning Problems

If you are not focused daily on solving the specific one or two main problems that your optimal target clients are experiencing, then you might need to re-calibrate Brand Focus.

◻︎  1. FOCUS on client burning problems today. Ask yourself, “who do we really want to work with, and what keeps them up at night?”

◻︎  2. CREATE innovative ways to solve those problems today.

◻︎  3. SOLVE those problems better than the competition today.

Brand Promise — Ponder your commitment to optimal client

Your optimal clients resonate strongly with folks who are clearly committed to helping them solve their problems—that’s your Brand Promise.

◻︎  4. REVIEW your brand promise today. How should you map your day such that it is focused primarily on solving client problems?

◻︎ 5. THINK about your brand promise today. What does it look like, in very practical ways, to keep your brand promise?

◻︎  6. KEEP the brand promise today. Once you have an idea of how to keep the promise, renew your commitment to do it.

Brand Impact — Help your organization keep the brand promise

◻︎  7. HELP colleagues focus on your brand promise today.

◻︎  8. PROMOTE strategies for monitoring how well people in your company keep the promise.

◻︎ 9. ASK your optimal clients and customers if they know your Brand Promise, and if they do, ask them if think your are keeping it.

 

Be sure to print this out and post it next to your desk for easy reference.

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